Project Wild Thing


Director:  David Bond
Production Country: UK
Production Year։ 2014
Duration։ 83 min



Time spent outside in nature increases happiness, health and wellbeing. Fact. Yet British kids have never been more disconnected from the natural world. Time playing outside during the week has halved in one generation. Roaming distances from home have shrunk by 90% in 30 years. Fewer than 1 in 10 kids regularly play in wild spaces. Most can identify more brand logos than flora or fauna.